The Richard Nixon Foundation was looking to develop a new, interactive website as part of their multi-million dollar renovation to the Richard Nixon Presidential Library & Museum. The goal: create an inclusive online experience that would connect with a new generation of users who have a finite understanding of President Nixon and his legacy, while remaining cognizant of older generations that are familiar with his achievements. The interactive, visually stunning online destination provided users with an in-depth look into Richard Nixon's life and legacy.
To amplify reach and awareness for the Library's grand re-opening and new experience we created a campaign highlighting Nixon's legacy. We leveraged multiple tactics: radio, print, social and digital to engage historians, educators and fans alike.