Niagara Water is a brand that believes in bottling water without the hype—pure and simple.
To help spread the message and speak to consumers who were tired of all the fluff and expense of high-end water brands, we developed the Mrs. No-Nonsense campaign. Mrs. No-Nonsense is a character that appreciates the simplicities in life, like an inexpensive, great tasting bottle of water.
The 360-degree social campaign featured a man-on-the-street, water taste test video, as well as sharable content and giveaways. Mrs. No-Nonsense quickly became a character followers enjoyed engaging with. Her message resonated with consumers and helped grow the brands social presence.