Martin Resorts is a beautiful collection of hotels along California's Central Coast. To shine a spotlight on this unique destination, we developed a brand video that showcases Central Coasting at its best. The goal: make tourists think twice about bypassing the Central Coast in favor of San Francisco or Los Angeles.
To paint an authentic picture of the Central Coast we shot the video to look and feel like a real-life vacation experience. The third-person perspective allows viewers to image the vacation as if it were their own, while capturing the areas amazing attributes.